Loyalty Stickers

My small collection of

LOYALTY STICKERS

věrnostní nálepky/body, treuepunkte, spaarzegels, vignettes collectées, znacki, puntos...

Loyalty stickers? What is that?

Loyalty stickers are small stickers that you will receive in the stores if you spend a certain amount of money.

After you collect, for example, ten stickers, you stick them on a special card and use it to get a free product or apply a discount on product as dishes, plastic food containers, pans, suitcases or children’s plush toys.

You can find them mostly in supermarkets, but occasionally other types of stores and businesses will also run some events/campaigns involving stickers.

Until recently, I thought it is a purely European thing. Then I discovered these stickers in a store in South America as well.

How loyalty stickers looks like?

How loyalty stickers looks like?

They look different. They are rectangles, squares, circles and sometimes very irregular shapes.

They are either one-color or very colorful. Sometimes they have just text on them, sometimes they have a picture of what you can get thanks to them. Unfortunately, sometimes they don’t have the name of the store on them and it is then difficult to find out their origin.

In most cases, one event/campaign means one sticker, or rather a sticker with one motif. But sometimes, if this event is focused on children’s goods, there is more than one motif. You can see both of these cases on this photo.

They have been around for three decades at least.

If we will talk exactly about loyalty stickers as we know them today, they exist since 1990s. But I'm sure some form of loyalty programs have existed before.

It is possible to collect in two different ways; either by individual events/campaigns or by unique stickers. I chose the first option.

In most cases, one event means one sticker (one motif). However, there are events focused mainly on children’s products (plushies), where there are several motifs of stickers.